Designing Brands & Design Systems That Move Ideas Forward

I’m a senior brand and graphic designer with 20+ years of experience translating strategy, market insight, and complex information into clear visual systems, executive storytelling, and polished brand experiences.

Featured Projects

Jordan Kasal Property Marketing Graphic Design Branding

Property Marketing Brochure

Created a bold, visually driven leasing brochure for Ford Center, a historic North Loop office property in Minneapolis. The piece combines branded storytelling, architectural photography, amenity highlights, custom location maps, and floor plan pages to showcase the building’s unique mix of historic warehouse character, modern renovations, tenant amenities, transit access, and available office space.

Jordan Kasal Presentation Design Branding Automotive

Real Estate Strategy Presentation

A corporate real estate strategy presentation for Nissan, designed to communicate a transparent and integrated approach to portfolio planning, facilities management, and business alignment through clean visuals, custom infographics, and automotive-inspired storytelling.

Property Repositioning & Marketing

Developed the visual identity and property marketing system for 301 South College, a Class A office tower in Charlotte. The work included logo design, brochure design, website visuals, pitch materials, custom maps, and environmental graphics, positioning the property as a modern, amenity-rich workplace destination in the heart of the Charlotte CBD.

Visual Identity & Brand Messaging

Created the visual identity and messaging system for Vista Commons, a mixed-use development concept in Dallas. The work included logo design, brand positioning, color palette, typography, brochure concepts, signage, and branded collateral, using vibrant geometric graphics to communicate a modern, walkable, next-generation community.

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