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Blue Sky View

About

Jordan Kasal Graphic Designer_edited.jpg

Contact

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I’m a senior brand and graphic designer with more than 20 years of experience helping organizations turn complex ideas into clear, polished visual communications. My work spans brand systems, executive presentations, business development materials, marketing campaigns, websites, event collateral, digital assets, and visual storytelling across corporate, agency, and freelance environments.

 

My approach is strategic, organized, and highly collaborative. I enjoy working in the space between big-picture brand thinking and detailed execution — building creative systems that are not only visually strong, but easy for teams to understand, use, and scale. Whether I’m developing a pitch presentation, designing a brand identity, organizing a digital asset system, or translating data into a compelling story, my goal is always to create work that feels clear, thoughtful, and aligned.

 

I’m currently a Senior Brand & Graphic Designer supporting U.S. and Canada initiatives for Cushman & Wakefield, while also leading select freelance projects through Neural Creative. I’m based in Michigan and bring a background shaped by corporate communications, real estate, energy, professional services, marketing strategy, and brand stewardship.

I design visual systems that help brands communicate clearly, move faster, and make a stronger impression.

Skills

Brand Standards 

Design Systems 

Creative Direction 

Visual Identity Systems 

Figma 

Adobe InDesign 

Adobe Illustrator 

Adobe Photoshop 

Adobe Premiere Pro 

Adobe After Effects 

Technical Design Documentation 

Digital Asset Management 

Brand Governance 

Presentation Systems 

Executive Storytelling 

Website Design 

HTML/CSS 

Project Management 

Quality Control

Clients

Cushman & Wakefield

Anchor Commercial Advisors

KW Realty

Compass Real Estate

1303 Properties, LTD

Real Asset Management

Key Law Office

Gray Matter Marketing

SBO

D-Tech Rotary Steerable

DSI an SBO Company 

BenchTree MWD

MD Taverner

Lucent Steele

Bloom House

InBloom Skin Therapy

Awards

2026 CRE8 Collection Distinction Award, C&W 

2026 Americas DRIVE Awards Finalist, C&W 

2025 Americas Team Choice Awards, C&W 

2024 Community Fellowship Award, Global Recognition Program, C&W

2023 Inspiration Award, Crossroads, Why Indiana - C&W

2023 Inspiration Award, Chicago Life Science Interactive - C&W

Resume
Blue Sky View

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