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Property Marketing

A curated collection of commercial real estate marketing projects showcasing brand strategy, visual identity, leasing collateral, digital campaigns, and full-scale property positioning. This work spans office, mixed-use, life science, and urban district marketing, with each campaign designed to help a property stand out, communicate its value, and connect with brokers, tenants, investors, and community stakeholders.

From bold visual identities and polished leasing brochures to interactive digital experiences, social campaigns, eblasts, custom maps, signage, event materials, and presentation design, this collection reflects a strategic approach to property storytelling. Each project blends market-driven messaging with thoughtful design to create cohesive marketing systems that bring real estate brands to life.

The Vaughn Building

Created a modern leasing brochure for an Austin office building, using soft muted tones, geometric accents, and clean layouts to give the property a fresh, approachable identity. The design balances building history, location advantages, amenities, and available floor plans in a visually organized format.

The brochure includes a building overview, amenity map, parking and walkability details, floor plan pages, photography, and leasing contact information. The lighter color palette and contemporary graphic elements help position the building as an accessible, professional office option in the heart of downtown Austin.

The Travis Building

Designed a polished leasing brochure for a historic office building in downtown Austin. The creative direction uses a dark navy and gold palette, elegant typography, and Art Deco-inspired linework to reflect the building’s architectural character and long-standing presence in the market.

The brochure includes a building overview, key property facts, walkable amenity map, floor plans, suite availability, and interior photography. The overall design gives the property a refined, boutique feel while clearly organizing leasing details for prospective tenants and brokers.

Visual Identity & Brand Messaging

Created the visual identity and messaging system for Vista Commons, a mixed-use development concept in Dallas. The work included logo design, brand positioning, color palette, typography, brochure concepts, signage, and branded collateral, using vibrant geometric graphics to communicate a modern, walkable, next-generation community.

Property Marketing Brochure

Created a bold, visually driven leasing brochure for Ford Center, a historic North Loop office property in Minneapolis. The piece combines branded storytelling, architectural photography, amenity highlights, custom location maps, and floor plan pages to showcase the building’s unique mix of historic warehouse character, modern renovations, tenant amenities, transit access, and available office space.

Property Marketing Jordan Kasal Graphic Designer Branding

Integrated Property Marketing Campaign

Developed an integrated marketing campaign for Baltimore Peninsula, including an interactive brochure, digital ads, eblasts, social media graphics, event collateral, video concepts, and marketing plan materials. The campaign used bold typography, aerial photography, and energetic brand messaging to position the waterfront district as a dynamic destination for business, lifestyle, and community growth.

Life Science Property Marketing Campaign

Created a full property marketing campaign for 850 PBC, a Phoenix life science building, including postcards, eblasts, social media graphics, brochure support, and digital marketing assets. The campaign used clean scientific-inspired graphics, fresh green branding, and architectural photography to position the property as a modern, connected destination for life science and innovation tenants.

Property Repositioning & Marketing System

Developed the visual identity and property marketing system for 301 South College, a Class A office tower in Charlotte. The work included logo design, brochure design, website visuals, pitch materials, custom maps, and environmental graphics, positioning the property as a modern, amenity-rich workplace destination in the heart of the Charlotte CBD.

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