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Jordan Kasal
Senior Brand & Graphic Designer

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Visual Identity & Logo Development

A curated collection of logo and identity work developed for brands across a range of industries. Each project begins with strategy—translating a company’s personality, audience, and positioning into a distinctive visual mark.

The work explores typography, symbolism, color, and composition to create identities that are memorable, versatile, and built to function across digital, print, packaging, signage, and other brand applications.

Studio Motivate

Studio Motivate

Studio Motivate

Studio Motivate is a brand, design, and marketing studio created around the idea of momentum. The visual identity transforms the lightning bolt into a simple, recognizable brand device—integrated directly into the wordmark to represent energy, movement, and forward thinking.

Plane Partners

Plane Partners

A distinctive logo identity balancing personality with professionalism. The mark was designed to establish an approachable visual presence while maintaining enough simplicity and flexibility to work consistently across a variety of brand touchpoints.

MitMade

MitMade

A modern identity created to reflect thoughtful, Michigan-made creative work. The custom “M” monogram combines strong geometric forms with a subtle spark detail, while the black and warm gold palette gives the brand a polished, elevated feel without becoming overly corporate.

NailMend

NailMend

A minimal monogram developed to create a recognizable visual signature at even the smallest sizes. The simplified form translates the larger identity into a clean, memorable favicon and digital brand asset.

LavaLynk

LavaLynk

A bold technology identity designed to make an operational product feel energetic and accessible. The custom lava-inspired symbol creates a memorable connection to the name, while the bright orange and deep navy palette balances personality with the credibility needed for a business software platform.

Blendidly

Blendidly

A contemporary monogram using a gradient treatment to add depth, energy, and visual movement. The simplified letterform creates a flexible brand asset that can stand independently while remaining recognizable across digital and promotional applications.

We Set You Jet

We Set You Jet

A personality-driven identity created to feel distinctive, memorable, and approachable. The logo combines expressive typography and color with a flexible structure that allows the brand to maintain its character across both digital and print applications.

A bold, streamlined identity built around a strong typographic mark. The logo was designed for clarity and versatility, creating a professional presence that remains recognizable across digital, print, and branded applications.

WeeklyWise

WeeklyWise

A contemporary wordmark designed to make organization and planning feel less rigid and more approachable. The rounded typography gives the identity personality, while the gradient accent introduces movement and energy, creating a flexible visual system suited to a modern digital brand.

BeWell

BeWell

A calm, approachable identity built around wellness, balance, and simplicity. The custom icon combines the structure of a container or vessel with an organic floral form, creating a mark that feels restorative and grounded while the muted green palette reinforces the brand’s natural, reassuring personality.

Vend Fit Gear

Vend Fit Gear

A custom identity concept developed around a simplified, memorable visual form. The design prioritizes strong recognition and scalability, allowing the mark to remain effective from small digital placements to larger branded applications.

Bills Budget

Bills Budget

A compact brand mark designed to feel modern, approachable, and highly adaptable. The shortened logo treatment creates a distinctive visual shorthand that works especially well for digital environments, social media, and smaller-scale brand applications.

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